Communications and customer experience

8x8 brings phone, contact center, messaging, and customer engagement into one communications platform.

A practical option for organizations replacing legacy phone systems, modernizing support operations, or improving customer communications across voice and digital channels.

8x8 logo

What they offer

8x8 offers unified communications, business phone, AI-enabled contact center, Microsoft Teams telephony options, and communications APIs. The platform is often considered when businesses want voice, messaging, meetings, contact center, and customer communication tools under one vendor.

Plain-English use case

If your phone system is aging, support queues are hard to manage, or customer conversations are spread across too many channels, 8x8 can help consolidate communications and give supervisors better visibility.

Best-fit customers

Useful for teams that depend on reliable communications and want fewer disconnected tools.

Verticals

  • Healthcare and dental groups
  • Retail and multi-location operations
  • Professional services
  • Financial services
  • Customer support and service teams

Company size

  • 25 to 1,000 employees
  • Multi-site organizations
  • Teams with internal and external call volume
  • Companies evaluating contact center upgrades

Buying triggers

  • Legacy PBX replacement
  • Call routing or reporting gaps
  • Contact center modernization
  • Microsoft Teams voice requirements

How RootPath helps

We help compare 8x8 against other UCaaS and CCaaS providers, map phone numbers and locations, clarify call flows, and pressure-test support, uptime, compliance, and integration needs before a migration begins.

Best when communication reliability and customer responsiveness are operational priorities.